{"id":5391,"date":"2024-12-12T17:38:42","date_gmt":"2024-12-12T08:38:42","guid":{"rendered":"https:\/\/codenbutter.mycafe24.com\/blog\/?p=5391"},"modified":"2024-12-12T17:40:56","modified_gmt":"2024-12-12T08:40:56","slug":"utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c? \uc18c\uc2a4\uc640 \ub9e4\uccb4 \uad6c\ubd84\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#UTM%EC%9D%B4%EB%9E%80_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C\" title=\"UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c?\">UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#%F0%9F%A7%90_UTM_%ED%8C%8C%EB%9D%BC%EB%AF%B8%ED%84%B0%EC%9D%98_%EA%B8%B0%EB%B3%B8_%EC%9A%94%EC%86%8C\" title=\"\ud83e\uddd0 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \uae30\ubcf8 \uc694\uc18c\">\ud83e\uddd0 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \uae30\ubcf8 \uc694\uc18c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#%F0%9F%94%97_source%EC%99%80_medium%EC%9D%98_%EC%B0%A8%EC%9D%B4%EC%A0%90\" title=\"\ud83d\udd17 source\uc640 medium\uc758 \ucc28\uc774\uc810\">\ud83d\udd17 source\uc640 medium\uc758 \ucc28\uc774\uc810<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#utm_source\" title=\"utm_source\">utm_source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#utm_medium\" title=\"utm_medium\">utm_medium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#%F0%9F%92%A1_UTM_%ED%8C%8C%EB%9D%BC%EB%AF%B8%ED%84%B0%EC%9D%98_%ED%99%9C%EC%9A%A9_%EC%98%88%EC%8B%9C\" title=\"\ud83d\udca1 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \ud65c\uc6a9 \uc608\uc2dc\">\ud83d\udca1 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \ud65c\uc6a9 \uc608\uc2dc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.codenbutter.com\/blog\/utm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%bc%ea%b9%8c-%ec%86%8c%ec%8a%a4%ec%99%80-%eb%a7%a4%ec%b2%b4-%ea%b5%ac%eb%b6%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#UTM_%F0%9F%91%89_3%EC%A4%84_%EC%9A%94%EC%95%BD\" title=\"UTM \ud83d\udc49 3\uc904 \uc694\uc57d\">UTM \ud83d\udc49 3\uc904 \uc694\uc57d<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"UTM%EC%9D%B4%EB%9E%80_%EB%AC%B4%EC%97%87%EC%9D%BC%EA%B9%8C\"><\/span><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1036\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/03\/se.png\" alt=\"\" width=\"1920\" height=\"106\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/03\/se.png 1920w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/03\/se-300x17.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/03\/se-1024x57.png 1024w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/03\/se-768x42.png 768w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/03\/se-1536x85.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\ub9c8\ucf00\ud305\uc744 \ud55c\ub2e4\uba74, \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4(Google Analytics)\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud55c\ub2e4\uba74 \uc5b8\uc820\uac00 \ud55c \ubc88\ucbe4 \ub4e4\uc5b4\ubd24\uc744 \uc6a9\uc5b4\uac00 \ubc14\ub85c UTM\uc774\uc5d0\uc694. UTM\uc774\ub780 Urchin Tracking Module\ub85c <span class=\"highlight\">\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574 URL\uc5d0 \ucd94\uac00\ub418\ub294 \ucd94\uc801 \ud30c\ub77c\ubbf8\ud130\uc608\uc694.<\/span><\/p>\n<h3><img decoding=\"async\" class=\"alignnone wp-image-5423 size-full\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/12\/utm.png\" alt=\"utm\uc774\ub780\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/utm.png 1920w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/utm-300x169.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/utm-1024x576.png 1024w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/utm-768x432.png 768w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/utm-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h3>\n<p>\uc27d\uac8c \ud45c\ud604\ud558\uc790\uba74 URL\uc758 \uc8fc\ubbfc\ub4f1\ub85d\ubc88\ud638\uc778 \uc148\uc774\uc5d0\uc694. \uc8fc\ubbfc\ub4f1\ub85d\ubc88\ud638\ub97c \uc54c\uba74 \uc0ac\uc6a9\uc790\uc758 \uc0dd\ub144\uc6d4\uc77c, \uc131\ubcc4, \ud0dc\uc5b4\ub09c \ud589\uc815\uad6c\uc5ed \ub4f1 \uac1c\uc778 \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294\ub370\uc694. \uc774\uc640 \ube44\uc2b7\ud558\uac8c UTM\uc744 \ud65c\uc6a9\ud558\uba74 <span class=\"highlight\">\uc5b4\ub5a4 \uacbd\ub85c\ub97c \ud1b5\ud574\uc11c \uc6b0\ub9ac \uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud558\uac8c \ub418\uc5c8\ub294\uc9c0 \uad6c\ubd84<\/span>\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong><span style=\"font-size: 16px;\">\uc7ac\ubbf8\ub85c \ubcf4\ub294 \ubc84\ud130\ud301 \ud55c \uacb9<\/span><\/strong><\/p>\n<p>Urchin Tracking Module\uc5d0\uc11c Urchin\uc740 \ud68c\uc0ac \uc774\ub984\uc774\uc5d0\uc694. \uc989, Urchin \uc0ac\uc5d0\uc11c \ub9cc\ub4e0 \ucd94\uc801\uae30\uc778 \uc148\uc774\uc8e0. 2005\ub144 \uad6c\uae00\uc774 Urchin\uc744 \uc778\uc218\ud558\uace0 \uadf8 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \ub9cc\ub4e4\uc5c8\uc5b4\uc694. Urchin\uc740 \uc5c6\uc5b4\uc84c\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uc5ec\uc804\ud788 UTM\uc774\ub77c\ub294 \uc774\ub984\uc744 \uc4f0\uace0 \uc788\uc5b4\uc694.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%F0%9F%A7%90_UTM_%ED%8C%8C%EB%9D%BC%EB%AF%B8%ED%84%B0%EC%9D%98_%EA%B8%B0%EB%B3%B8_%EC%9A%94%EC%86%8C\"><\/span><strong>\ud83e\uddd0 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \uae30\ubcf8 \uc694\uc18c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>UTM \ud30c\ub77c\ubbf8\ud130\ub294 \ud06c\uac8c 5\uac00\uc9c0 \uc694\uc18c\ub85c \uad6c\uc131\ub3fc\uc694.<\/p>\n<ol>\n<li>utm_source: \ud2b8\ub798\ud53d\uc758 \ucd9c\ucc98\ub85c naver\ub098 google \ub4f1\uc744 \uacbd\ub85c\ub97c \ub098\ud0c0\ub0b4\uc694.<\/li>\n<li>utm_medium: \ud2b8\ub798\ud53d\uc758 \uc720\ud615, cpc\ub098 banner \ub4f1 \ud2b8\ub798\ud53d \ubc1c\uc0dd \ubc29\uc2dd\uc744 \ub098\ud0c0\ub0b4\uc694.<\/li>\n<li>utm_campaign: \ud2b9\uc815 \ucea0\ud398\uc778 \uc774\ub984, spring_sale \uac19\uc740 \ucea0\ud398\uc778 \uc774\ub984\uc744 \ub098\ud0c0\ub0b4\uc694.<\/li>\n<li>utm_term<span style=\"font-size: 14px;\">(\uc120\ud0dd)<\/span>: \uc720\ub8cc \uad11\uace0\uc758 \ud0a4\uc6cc\ub4dc, \uace0\uac1d\uc774 \uac80\uc0c9\ud558\uace0 \ud074\ub9ad\ud55c \uc720\ub8cc \uad11\uace0 \ud0a4\uc6cc\ub4dc\ub97c \uad6c\ubd84\ud560 \uc218 \uc788\uc5b4\uc694.<\/li>\n<li>utm_content<span style=\"font-size: 14px;\">(\uc120\ud0dd)<\/span>: A\/B \ud14c\uc2a4\ud2b8\ub098 \ucf58\ud150\uce20 \ubcc0\ud615, \ucf58\ud150\uce20\uc758 \uc774\ub984\uc744 \uad6c\ubd84\ud560 \uc218 \uc788\uc5b4\uc694.<\/li>\n<\/ol>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%F0%9F%94%97_source%EC%99%80_medium%EC%9D%98_%EC%B0%A8%EC%9D%B4%EC%A0%90\"><\/span><strong>\ud83d\udd17 source\uc640 medium\uc758 \ucc28\uc774\uc810<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\uc18c\uc2a4<span style=\"font-size: 14px;\">(source)<\/span>\uc640 \ub9e4\uccb4<span style=\"font-size: 14px;\">(medium)\ub294<\/span>\u00a0\ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d\uc744 \ud558\uba74\uc11c \uac00\uc7a5 \ub9ce\uc774 \ubcf4\uac8c \ub418\ub294 \ud070 \uc694\uc18c\uc778\ub370\uc694. \ub450 \uac00\uc9c0\ub97c \uad6c\ubd84\ud558\ub294 \ubc29\ubc95\uc744 \uad81\uae08\ud574\ud558\ub294 \ubd84\ub4e4\uc774 \ub9ce\ub354\ub77c\uace0\uc694. UTM \uc18c\uc2a4\uc640 \ub9e4\uccb4\uc758 \ucc28\uc774\uc810\uc740 \uc544\ub798\uc640 \uac19\uc544\uc694.<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 48px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px; text-align: center;\">\n<h5><span class=\"ez-toc-section\" id=\"utm_source\"><\/span><strong>utm_source<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px; text-align: center;\">\n<h5><span class=\"ez-toc-section\" id=\"utm_medium\"><\/span><strong>utm_medium<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px; text-align: left;\">\n<ul>\n<li>utm_source\ub294 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc720\uc785\ub410\ub294\uc9c0 \ub098\ud0c0\ub0b4\uc694.<\/li>\n<li>\uc27d\uac8c \ub9d0\ud574, \ud2b8\ub798\ud53d\uc758 &#8220;\ucd9c\ubc1c\uc9c0&#8221;\ub97c \uc54c \uc218 \uc788\ub294 \uc815\ubcf4\uc608\uc694.<\/li>\n<li>google, facebook, newsletter \ub4f1\uc744 \uc608\uc2dc\ub85c \ub4e4 \uc218 \uc788\uc5b4\uc694.<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px; text-align: left;\">\n<ul>\n<li>utm_medium\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud55c &#8220;\ubc29\uc2dd&#8221;\uc744 \uc54c\ub824\uc918\uc694.<\/li>\n<li>\uad11\uace0, \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1 \uc5b4\ub5a4 \ub9e4\uccb4\ub97c \ud1b5\ud574 \ub4e4\uc5b4\uc654\ub294\uc9c0 \uad6c\ubd84\ud560 \uc218 \uc788\uc5b4\uc694.<\/li>\n<li>cpc<span style=\"font-size: 14px;\">(\ud074\ub9ad\ub2f9 \ube44\uc6a9\uc774 \uc788\ub294 \uc720\ub8cc \uad11\uace0)<\/span>, email, social, referral \ub4f1\uc744 \uc608\uc2dc\ub85c \ub4e4 \uc218 \uc788\uc5b4\uc694.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>source\uc640 medium\uc740 \ud568\uaed8 \uc368\uc57c \uc131\uacfc \ubd84\uc11d\uc5d0 \ud6a8\uacfc\uc801\uc774\uc5d0\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-5425\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/12\/image-709.png\" alt=\"utm\uc774\ub780\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/image-709.png 1920w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/image-709-300x169.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/image-709-1024x576.png 1024w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/image-709-768x432.png 768w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/image-709-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h3>\n<h3><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_UTM_%ED%8C%8C%EB%9D%BC%EB%AF%B8%ED%84%B0%EC%9D%98_%ED%99%9C%EC%9A%A9_%EC%98%88%EC%8B%9C\"><\/span><strong>\ud83d\udca1 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \ud65c\uc6a9 \uc608\uc2dc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>UTM \ud30c\ub77c\ubbf8\ud130\ub294 \uae30\ubcf8 URL \ub05d\uc5d0 ?\ub97c \ubd99\uc774\uace0 \uac01 UTM \uc694\uc18c\ub97c &amp;\ub85c \uc5f0\uacb0\ud558\uba70 \ub9cc\ub4e4\uc5b4\uc694. \uc218\uc791\uc5c5\uc73c\ub85c\ub3c4 \ucda9\ubd84\ud788 \uac00\ub2a5\ud558\uc9c0\ub9cc <span class=\"highlight\"><a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">Campaign URL Builder<\/a> \uae30\ub2a5\uc744 \ud65c\uc6a9<\/span>\ud558\uba74 \ubcf4\ub2e4 \uc27d\uace0 \ube60\ub974\uac8c UTM\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc5b4\uc694. \uc2e4\uc81c UTM \ud30c\ub77c\ubbf8\ud130\uac00 \ubd99\uc740 URL\uc744 \ubcf4\uace0 \ud574\uc11d\ud574 \ubcfc\uac8c\uc694.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5440\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456.png\" alt=\"\" width=\"1920\" height=\"407\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456.png 1920w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456-300x64.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456-1024x217.png 1024w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456-768x163.png 768w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/12\/Frame-1321314456-1536x326.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ul>\n<li>utm_source = google <span style=\"font-size: 14px;\">(\uc720\uc785 \ucd9c\ucc98: \uad6c\uae00)<\/span><\/li>\n<li>utm_medium = cpc <span style=\"font-size: 14px;\">(\uc720\uc785 \ub9e4\uccb4: \uc720\ub8cc \uad11\uace0)<\/span><\/li>\n<li>\uacb0\uacfc: \uad6c\uae00\uc758 \uc720\ub8cc \uad11\uace0 \uc911 \uc62c\uc778\uc6d0 \uc194\ub8e8\uc158\uc744 \ub2e4\ub8ec \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub4e4\uc5b4\uc628 \ud2b8\ub798\ud53d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>UTM\uc744 \ud3ec\ud568\ud55c \ub9c1\ud06c\ub97c \uad11\uace0\uc5d0 \ub123\uc5b4\ub450\uba74, \uc5b4\ub5a4 \uad11\uace0\uc5d0\uc11c \ud2b8\ub798\ud53d\uacfc \uc804\ud658\uc774 \ubc1c\uc0dd\ud588\ub294\uc9c0 GA\uc5d0\uc11c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4\uc694. \uc774 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c A\/B \ud14c\uc2a4\ud2b8\ub97c \ud558\uba74 \uad11\uace0 \ucea0\ud398\uc778\uc774 \ucd5c\uc801\ud654\ub418\uc5b4 \uad11\uace0\ube44\ub97c \uc808\uc57d\ud558\ub294 \ub364\uae4c\uc9c0! UTM \uc4f0\uc9c0 \uc54a\uc744 \uc774\uc720\uac00 \uc5c6\uaca0\uc8e0?<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"UTM_%F0%9F%91%89_3%EC%A4%84_%EC%9A%94%EC%95%BD\"><\/span><strong>UTM \ud83d\udc49 3\uc904 \uc694\uc57d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u2460 UTM\uc740 \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud55c \uc7a5\uce58\uc608\uc694. \uc8fc\ubbfc\ub4f1\ub85d\ubc88\ud638\uc640 \ube44\uc2b7\ud558\ub2e4\uace0 \ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n<p>\u2461 \uc18c\uc2a4<span style=\"font-size: 14px;\">(source)<\/span>\ub294 \ucd9c\ubc1c\uc9c0, \ub9e4\uccb4<span style=\"font-size: 14px;\">(medium)<span style=\"font-size: 16px;\">\ub294<\/span><\/span>\u00a0\ubc29\uc2dd\uc744 \ub098\ud0c0\ub0b4\uc694. \ub124\uc774\ubc84 \ubc30\ub108\ub97c \ud1b5\ud574 \ubc1c\uc0dd\ud55c \ud2b8\ub798\ud53d\uc740 source=\bnaver&amp;utm_medium=banner\ub85c \ud45c\uc2dc\ud574\uc694.<\/p>\n<p>\u2462 \uad11\uace0\uc5d0 UTM\uc744 \ud3ec\ud568\ud55c \ub79c\ub529 \ud398\uc774\uc9c0 \ub9c1\ud06c\ub97c \ucd94\uac00\ud558\uba74 \ub370\uc774\ud130\ub97c \uc815\ud655\ud558\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><a href=\"https:\/\/www.codenbutter.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=recipe&amp;utm_content=year-end\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"desktop-image aligncenter wp-image-4723 size-full\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/10\/new_bt_footer.png\" alt=\"\" width=\"1258\" height=\"426\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer.png 1258w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer-300x102.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer-1024x347.png 1024w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer-768x260.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/a><a href=\"https:\/\/www.codenbutter.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=recipe&amp;utm_content=year-end\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"mobile-image aligncenter wp-image-4777 size-full\" src=\"https:\/\/codenbutter.mycafe24.com\/wp-content\/uploads\/2024\/10\/new_bt_footer_m.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer_m.png 840w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer_m-300x199.png 300w, https:\/\/www.codenbutter.com\/wp-content\/uploads\/2024\/10\/new_bt_footer_m-768x510.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c? \ub9c8\ucf00\ud305\uc744 \ud55c\ub2e4\uba74, \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4(Google Analytics)\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud55c\ub2e4\uba74 \uc5b8\uc820\uac00 \ud55c \ubc88\ucbe4 \ub4e4\uc5b4\ubd24\uc744 \uc6a9\uc5b4\uac00 \ubc14\ub85c UTM\uc774\uc5d0\uc694. UTM\uc774\ub780 Urchin Tracking Module\ub85c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574 URL\uc5d0 \ucd94\uac00\ub418\ub294 \ucd94\uc801 \ud30c\ub77c\ubbf8\ud130\uc608\uc694. \uc27d\uac8c \ud45c\ud604\ud558\uc790\uba74 URL\uc758 \uc8fc\ubbfc\ub4f1\ub85d\ubc88\ud638\uc778 \uc148\uc774\uc5d0\uc694. \uc8fc\ubbfc\ub4f1\ub85d\ubc88\ud638\ub97c \uc54c\uba74 \uc0ac\uc6a9\uc790\uc758 \uc0dd\ub144\uc6d4\uc77c, \uc131\ubcc4, \ud0dc\uc5b4\ub09c \ud589\uc815\uad6c\uc5ed \ub4f1 \uac1c\uc778 \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294\ub370\uc694. \uc774\uc640 \ube44\uc2b7\ud558\uac8c UTM\uc744 \ud65c\uc6a9\ud558\uba74 \uc5b4\ub5a4 \uacbd\ub85c\ub97c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,8],"tags":[186,185,184,187],"class_list":["post-5391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recipe","category-insight","tag-ga","tag-utm","tag-184","tag-187"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c? 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